lack
“Happiness in a new size,” reads a billboard on Telegraph Avenue at 40th Street in Oakland. The “New 89¢ 12.5 oz.” bottle of Coca-Cola. In a time when “nirvana” is sold in a bottle, where do I turn in pursuit of happiness? Why am I looking at all? Since the 19th century, American advertising strategies [...]
So what went wrong? As Lacan and Zizek point out, our dissatisfaction begins with a sense of lack. For Lacan this lack is basic to our psyche. Why did each of us get so confused and dissatisfied with such a simple project? We are conscious and aware. If we have enough to eat, a place [...]