unconscious

Alzheimer’s on the Mind

The Mind  |  The Tribe   |   Franklyn Wu  |   April 17, 2011, 5:58 pm

In his Discourse on Method (1637), René Descartes famously penned “Je pense donc je suis” (I think therefore I am), which became one of the bedrocks of modern Western philosophy. We are possessive of our thoughts (i.e. intellectual property). We strongly identify with, and generally assume, not only the supremacy, but also the primacy of [...]

Apple and the Unconscious

The Mind  |  The Scene  |  The Tribe   |   Franklyn Wu  |   March 15, 2011, 4:30 pm

On an early January visit to my sister in New York City, my family and I played tourists and walked around Manhattan, soaking up the city. We ambled up Fifth Avenue, passing by Rockefeller Center, St. Patrick’s Cathedral and scores of flagship stores of companies such as Fendi, Cartier, Gucci, and Giorgio Armani. On this [...]